The American Family Association-led boycott of Ford Motor Company began in May 2005. It was temporarily suspended while a group of Ford dealers tried to sway the decision makers at headquarters in Dearborn, Michigan. When those efforts failed, the boycott was turned back on in March 2006. Since that time, the boycott’s force has grown and Ford’s numbers have declined:
- The AFA’s home page claims that over 778,000 have signed its boycott petition.
- The AFA itself claims to have over 3.3 million supporters.
- Boycottford.com lists over 30 suporting organizations.
- It is likely that each boycott supporter, AFA member, and at least some members of the other boycotting organizations have influenced three to five others not to buy Ford products.
- That would mean that there are somewhere between 12-20 million Americans who will not buy Ford products.
In the 22 months since the boycott began, the company has suffered staggering losses in US sales volume:
Me and my entire family signed the boycott and refused to buy Ford products. It certainly made car shopping easier in late 2006, when I was in the market and knew I wanted to buy American. All I had to do was shop Chrysler and GM and finally decided on a GM SUV.
The most staggering factor that I notice concerning the boycott, has been the mainstream media’s complete ignorance of its effect on Ford’s bottom line. Liberals can certainly blame a weak product line and a decrease in production of low profit fleet sales, but their selection of vehicles is not that far off of GM and Chrysler. More importantly, and also ignored by the media, is the fact that the decline in Ford’s sales is far worse during the same time period than GM and Chrysler. And yet the media ignores the boycott as if Ford’s products are that bad. Guess that’s what bloggers are for.
With the company on the brink, some shareholders are asking whether political correctness is worth the price.
Political correctness is never worth any price. Moral absolutes are worth paying for. They may not be as easily noticeable in the short term, but will certainly be worth it in the long run, and in eternity. If Ford’s executives had even a semi-Christian worldview, they would have known better than to please the loudest voice, especially when that voice is immoral. Now, the loudest voice is the moral one and is speaking directly to their wallet. It’s despairing that you must speak to the wallet for the heart to listen, but if that is the only path the message could travel, it is worth it too.